Before you go about writing an article, you’ll want to do some keyword research. Keyword research is the practice of balancing the popularity of a keyword or search phrase against the competitiveness of the keyword phrase. You certainly wouldn’t want to spend a lot of time and money targeting keywords and phrases that no one is likely to use in a search. Likewise, if 80 million plus results come up when you search for your keyword phrase you may have a difficult time getting ranked for that competitive of a keyword

Keyword research is dome with the help of technique called KEI where K stands for Keyword, E stands for Effectiveness and I stands for Indicators. KEI is a number with two to four decimal places. Words that are rarely used in search will have a very small KEI (near 0) and keywords and phrases that are extremely competitive will also have a very low KEI. The higher the KEI the more likely it is that you can achieve top rankings for the keyword or phrase and it will be worth your while because enough searches are conducted to warrant giving the keyword some attention.

By knowing which keywords you want to focus on, the subject of your article will become apparent. Additionally you ‘ll know which words to work into your text (don’t overdo it) and you will also use those keywords as the anchor text (the words clicked) for any links in your article or your resource box.