Why do some web site owners find that they only get a 1 percent Adsense conversion rate while others report a 20 percent or better average?  Adsense conversion depends on a number of factors and there are many things you can do on your web site to increase the number of click throughís.

First of all, what is Adsense?

When people buy ads on Google, they have the option of also placing the ads on the content network.  Actually, they default to placing the ads on the content network and have to remove that option if they want to only place the ads on Googleís search pages.  These ads on Google are called Adwords.

Adsense, on the other hand is Googleís word for you, the website owner, who places their ads on your pages.  You get a percentage of the amount of money that Google gets for each ad.

Of course, people have to actually click on the ad in order for you to get paid.  So, your job as an Adsense merchant is to do two things.  First, you have to get people to come to your site and then you have to get them to click on the ads on your page.

Getting people to your site is beyond the scope of this article, but I am going to show you how to get people to click on your ads.