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	<title>Internet marketing online &#124; how to make money online &#124; information products &#187; Online Marketing</title>
	<atom:link href="http://www.bigtango.com/category/online-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bigtango.com</link>
	<description>Create wealth online</description>
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		<title>5 Ways To Improve Your Adsense Earnings</title>
		<link>http://www.bigtango.com/5-ways-to-improve-your-adsense-earnings/</link>
		<comments>http://www.bigtango.com/5-ways-to-improve-your-adsense-earnings/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 17:03:49 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Adsense]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=750</guid>
		<description><![CDATA[If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ìgeniusesî of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What [...]]]></description>
			<content:encoded><![CDATA[<p>If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ìgeniusesî of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.</p>
<p>The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.</p>
<p>Here are some 5 proven ways on how best to improve your Adsense earnings.</p>
<p>1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.</p>
<p>2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.</p>
<p>3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.</p>
<p>4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.</p>
<p>5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as ìadsense textî, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.</p>
<p>These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.</p>
<p>Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.</p>
<p>Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.</p>
<p>If others have done it, there is nothing wrong trying it out for yourself.</p>
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		<item>
		<title>3 Reasons Why Adsense Is Essential For Content Sites</title>
		<link>http://www.bigtango.com/3-reasons-why-adsense-is-essential-for-content-sites/</link>
		<comments>http://www.bigtango.com/3-reasons-why-adsense-is-essential-for-content-sites/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 17:03:41 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Adsense]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=748</guid>
		<description><![CDATA[To know why Adsense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense [...]]]></description>
			<content:encoded><![CDATA[<p>To know why Adsense is essential for your content sites is to know first how this works.</p>
<p>The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.</p>
<p>The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.</p>
<p>The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.</p>
<p>The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.</p>
<p>The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.</p>
<p>With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.</p>
<p>The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.</p>
<p>Adsense is all about targeted content, the more targeted your content is, the more target the search enginesí ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.</p>
<p>There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.</p>
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		</item>
		<item>
		<title>Principles and Tips on Getting Traffic &#8211; Part1</title>
		<link>http://www.bigtango.com/principles-and-tips-on-getting-traffic-part1/</link>
		<comments>http://www.bigtango.com/principles-and-tips-on-getting-traffic-part1/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 11:08:54 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Getting Traffic]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=736</guid>
		<description><![CDATA[Article Marketing In case of article marketing, you pen articles on subjects that you have a vast knowledge of. The article must be very well-researched and proofread for spelling and grammatical errors. This will ensure that you get a good targeted traffic to your website. Forum marketing You can start posting in various forums to [...]]]></description>
			<content:encoded><![CDATA[<p>Article Marketing<br />
In case of article marketing, you pen articles on subjects that you have a vast knowledge of. The article must be very well-researched and proofread for spelling and grammatical errors. This will ensure that you get a good targeted traffic to your website.</p>
<p>Forum marketing<br />
You can start posting in various forums to enhance your presence, as more people will get to know you, and will trust you. For getting traffic from the forums, you must put your signature in your profile, which is nothing but text of about 3-4 lines, with a link to your site or the affiliate’s website placed strategically.</p>
<p><strong>Traffic exchanges</strong><br />
Here, you need to visit other people’s website, who will reciprocate by visiting yours. It’s not a one-to-one relationship. On an average, you need to visit about 2 websites to get one visit to yours.</p>
<p><strong>Free classifieds</strong><br />
Nowadays, free classified ads have lost their significance. Due to being free, many people opt for this medium for placing ads, which results in ads getting unnoticed. But trying your luck is not a bad idea. Since it’s free, placing a classified ad is good. Who knows, you might get a visitor!</p>
<p><strong>Press releases</strong><br />
Your website will be overloaded with visitors when the website is printed in a press release. But your press release must be written properly, and not just like an on-the-face advertisement. This works!</p>
<p><strong>Resource box</strong><br />
A resource box involves you putting a link for people to click on. But ensure that the site you wish the readers to visit is in relation to the article of yours. A resource box can get good traffic to your site, and it should not be considered an unimportant option.</p>
<p><strong>Email</strong><br />
Emails can be used effectively to get people visit your website. Emails are inexpensive, and can give huge profits to online campaigns of marketing. Emails can be used to update the customers about your company, your product, etc.</p>
]]></content:encoded>
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		<item>
		<title>Amazing Technology and Your Online Marketing Strategy</title>
		<link>http://www.bigtango.com/amazing-technology-and-your-online-marketing-strategy/</link>
		<comments>http://www.bigtango.com/amazing-technology-and-your-online-marketing-strategy/#comments</comments>
		<pubDate>Sat, 11 Dec 2010 19:12:43 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=272</guid>
		<description><![CDATA[If your online marketing strategy isn&#8217;t working, then you might need to introduce some technology to your website.  If you current marketing promotions are going well, then you might be able to improve them even more with some added technology.  Fancy bells and whistles on a website just for fun aren&#8217;t the type of technology [...]]]></description>
			<content:encoded><![CDATA[<p>If your online marketing strategy isn&#8217;t working, then you might need to introduce some technology to your website.  If you current marketing promotions are going well, then you might be able to improve them even more with some added technology.  Fancy bells and whistles on a website just for fun aren&#8217;t the type of technology that will help you increase sales and grow your business.  But technology designed to do some very specific things can make quite a difference.</p>
<p>If you sell products, there are some website enhancements you&#8217;ll want to consider in your online marketing strategy. Of course, you must have clear pictures of your products, with more than one picture per product, ideally. You&#8217;ll want the customer to be able to click the picture and enlarge it to see the product even more clearly.  There&#8217;s no real technology involved with that.  But to give the customer the closest experience possible to actually being able to pick up and examine the product, look into the software that allows you to show 3D images on your website.  The customer can click on the image or on a slider bar and drag to turn the image completely around so they can get a better feel for the object. This online marketing strategy is becoming more popular as companies realize how effective it is.</p>
<p>You could also look into the software that allows a customer to hold the mouse pointer over an image and zoom into it.  This usually also allows the customer to move the mouse and see various parts of the object incredibly up close.  Remember in your online marketing strategy that everything you do to bring the customer closer to the item they want to purchase will increase the likelihood of a sale. You&#8217;ll also want to ensure that your shopping cart and checkout system is as absolutely simple and easy as you can make it.  Any slight hangup, delay or problem is just one more reason for the customer not to buy from you.</p>
<p>If you don&#8217;t sell products but services or information instead, don&#8217;t discount the addition of pictures to your website.  Screen shots are particularly helpful when selling software, for instance.  While adding pictures doesn&#8217;t require much technology, you&#8217;ll want to give your website more appeal by adding sound and video. When you&#8217;re selling a service, for instance, a video of someone explaining the service in a friendly, casual tone can go a long way toward giving a customer a positive impression.  Even audio clips the customer can listen to that break down concepts into simple steps can be an important part of your online marketing strategy.</p>
<p>Video that shows screenshots and still shots as well as a person speaking or demonstrating something can be particularly effective.  Get the software necessary to make these recording.  Don&#8217;t forget how annoying it can be to have something suddenly start playing, though, so give the customer the option.  Then add them to your website as part of your technology online marketing strategy.</p>
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		<item>
		<title>Submit Your Press Releases</title>
		<link>http://www.bigtango.com/submit-your-press-releases/</link>
		<comments>http://www.bigtango.com/submit-your-press-releases/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 14:21:07 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=407</guid>
		<description><![CDATA[﻿﻿Here&#8217;s a list of places you can submit your press releases www.pressbox.co.uk www.pressexposure.com www.sanepr.com www.prurgent.com www.prfree.com www.freepressindex.com www.transworldnews.com www.prbuzz.com www.i-newswire.com www.press-base.com www.prweb.com www.free-press-release.com www.prleap.com www.clickpress.com www.express-press-release.com www.prnuke.com www.prlog.org www.afly.com www.malebits.com www.pressreleasespider.com www.pressmethod.com www.1888pressrelease.com www.pr9.net]]></description>
			<content:encoded><![CDATA[<p>﻿﻿Here&#8217;s a list of places you can submit your press releases</p>
<p><a href="http://www.pressbox.co.uk/" target="_blank">www.pressbox.co.uk</a><br />
<a href="http://www.pressexposure.com/" target="_blank">www.pressexposure.com</a><br />
<a href="http://www.sanepr.com/" target="_blank">www.sanepr.com</a><br />
<a href="http://www.prurgent.com/" target="_blank">www.prurgent.com</a><br />
<a href="http://www.prfree.com/" target="_blank">www.prfree.com</a><br />
<a href="http://www.freepressindex.com/" target="_blank">www.freepressindex.com</a><br />
<a href="http://www.transworldnews.com/" target="_blank">www.transworldnews.com</a><br />
<a href="http://www.prbuzz.com/" target="_blank">www.prbuzz.com</a><br />
<a href="http://www.i-newswire.com/" target="_blank">www.i-newswire.com</a><br />
<a href="http://www.press-base.com/" target="_blank">www.press-base.com</a><br />
<a href="http://www.prweb.com" target="_blank">www.prweb.com</a><br />
<a href="http://www.free-press-release.com" target="_blank">www.free-press-release.com</a><br />
<a href="http://www.prleap.com" target="_blank">www.prleap.com</a><br />
<a href="http://www.clickpress.com">www.clickpress.com</a><br />
<a href="http://www.express-press-release.com">www.express-press-release.com</a><br />
<a href="http://www.prnuke.com">www.prnuke.com</a><br />
<a href="http://www.prlog.org">www.prlog.org</a><br />
<a href="http://www.afly.com" target="_blank">www.afly.com</a><br />
<a href="http://www.malebits.com" target="_blank">www.malebits.com</a><br />
<a href="http://www.pressreleasespider.com" target="_blank">www.pressreleasespider.com</a><br />
<a href="http://www.pressmethod.com" target="_blank">www.pressmethod.com</a><br />
<a href="http://www.1888pressrelease.com" target="_blank">www.1888pressrelease.com</a><br />
<a href="http://www.pr9.net" target="_blank">www.pr9.net</a></p>
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		<title>Will It Blend &#8211; iPad</title>
		<link>http://www.bigtango.com/will-it-blend-ipad/</link>
		<comments>http://www.bigtango.com/will-it-blend-ipad/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 21:20:37 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[i-phones]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=327</guid>
		<description><![CDATA[The iPad blends perfectly into a sharp and smokey Poison Smoothie. Nooooooooooooooo]]></description>
			<content:encoded><![CDATA[<p>The iPad blends perfectly into a sharp and smokey Poison Smoothie. Nooooooooooooooo</p>
<p><object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/2PRkM_8KhDk&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/2PRkM_8KhDk&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>14 ready to go Hot Niche websites</title>
		<link>http://www.bigtango.com/14-ready-to-go-hot-niche-websites/</link>
		<comments>http://www.bigtango.com/14-ready-to-go-hot-niche-websites/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 22:38:07 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Hot Niche websites]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=316</guid>
		<description><![CDATA[You have the chance to get 14 Hot Niche websites from bigtango. The sites are ready made so all you have to do is upload them to your hosting account pop in your paypal button code and you are ready to go, you will also get the pdf product.  You&#8217;ll be getting, &#8216;ready to go&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>You have the chance to get 14 Hot Niche websites from bigtango. The sites are ready made so all you have to do is upload them to your hosting account pop in your paypal button code and you are ready to go, you will also get the pdf product.  You&#8217;ll be getting, &#8216;ready to go&#8217; websites that could start to earn you money online. So Start marketing <img src=\'http://www.bigtango.com/wp-includes/images/smilies/icon_biggrin.gif\' alt=\':-D\' class=\'wp-smiley\' /> </p>
<p><strong>What you will get:</strong></p>
<p>Make Money From Ebay, Cheap Wedding Ideas, Golf Secrets, Pay Per Click  Guide, Weight Loss, Online Dating For Men, How To Be A Yoga Teacher,  Make Money From, YouTube, Panic Attack Help, How To Breed Dogs, Detox  Your Body, Meeting Mr Right, Feng Shui On A Budget, Self Publishing  Secrets</p>
<p><a href="http://www.bigtango.com/dlg/sell.php?prodData=pp%2C1%2C13"><img class="alignleft" src="http://www.bigtango.com/dlg/displaybutton.php?p=13" border="0" alt="" /></a><br />
<br/><br/><br />
Get a online business up and running today. Let us know if you need hosting.</p>
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		<item>
		<title>100s of ebooks</title>
		<link>http://www.bigtango.com/100s-of-ebooks/</link>
		<comments>http://www.bigtango.com/100s-of-ebooks/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 20:54:05 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=311</guid>
		<description><![CDATA[If you are looking for a ready made shop with products to sell, or even just find useful products you can use and sell then take a look at the ebook store. With 100s of ebooks and software you are bound to find something of use and value. » Go to ebook store]]></description>
			<content:encoded><![CDATA[<p>If you are looking for a ready made shop with products to sell, or even just find useful products you can use and sell then take a look at the ebook store. With 100s of ebooks and software you are bound to find something of use and value.</p>
<h3 style="text-align: center;"><a href="http://bigfanta.com/websites.php">» </a><a href="http://bigtango.lgnstore.com" target="_blank">Go to ebook store</a></h3>
]]></content:encoded>
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		</item>
		<item>
		<title>Make It Easy To Buy From Your Site</title>
		<link>http://www.bigtango.com/make-it-easy-to-buy-from-your-site/</link>
		<comments>http://www.bigtango.com/make-it-easy-to-buy-from-your-site/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:20:35 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[easy sales]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=282</guid>
		<description><![CDATA[Convincing your prospects to purchase from you is a hard job, but have you ever thought that you&#8217;re making the process twice as difficult for both parties if your prospects are convinced but don&#8217;t know how to buy from you? No matter how good you are at convincing your prospects, they won&#8217;t buy if they [...]]]></description>
			<content:encoded><![CDATA[<p>Convincing your prospects to purchase from you is a hard job, but have you ever thought that you&#8217;re making the process twice as difficult for both parties if your prospects are convinced but don&#8217;t know how to buy from you? No matter how good you are at convincing your prospects, they won&#8217;t buy if they find the process cumbersome.</p>
<p>First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.</p>
<p>Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects&#8217; desired payment method. After all, it wouldn&#8217;t make any sense to sell hard to a prospect only to find that they won&#8217;t be able to pay you when they want to.</p>
<p>On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?</p>
<p>Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects&#8217; confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.</p>
<p>As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!</p>
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		<title>Proven First Step In Ebook Internet Marketing</title>
		<link>http://www.bigtango.com/proven-first-step-in-ebook-internet-marketing/</link>
		<comments>http://www.bigtango.com/proven-first-step-in-ebook-internet-marketing/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:58:11 +0000</pubDate>
		<dc:creator>Mr Tango</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[ebooks]]></category>

		<guid isPermaLink="false">http://www.bigtango.com/?p=270</guid>
		<description><![CDATA[When it comes to creating an ebook internet marketing strategy, identifying your target market is the first and probably most important step to success. No ebook will interest all people online, so vague and general marketing that isnít aimed at any specific group will turn out to be mostly a waste of time and money.  [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to creating an ebook internet marketing strategy, identifying your target market is the first and probably most important step to success. No ebook will interest all people online, so vague and general marketing that isnít aimed at any specific group will turn out to be mostly a waste of time and money.  Even if the subject of your ebook is very general and you didn&#8217;t spend time doing careful evaluations before you wrote it, you&#8217;ll want to narrow down your market possibilities to get the most from your ebook internet marketing strategy.</p>
<p>Most people who write an ebook have a market in mind when they do so.  If you didn&#8217;t, don&#8217;t worry, you can find your market now.  Think about who will benefit from your ebook.  Will stay at home moms get the most out of the household management information, or is your ebook filled with info about how to train a parrot, or make money online?  Picture the person who will best want and need the information you&#8217;re providing.  Then aim your ebook internet marketing strategy at that group of people.</p>
<p>If you, like most ebook authors, already had your audience in mind as you wrote, then it&#8217;s just a matter of skipping that step and moving right to targeting your market. What kind of an internet search do you suppose your target market makes on a regular basis.  If your key reader will be someone who wants to know how to make extra money online, then they probably search on phrases like &#8216;make money online&#8217; and &#8216;how do I make money online?&#8217;  These are keywords and keyword phrases that will be an important part of your ebook internet marketing strategy.</p>
<p>Once you determine what your target market wants, whether it&#8217;s to do with internet riches or how to build a solar panel, and you come up with a few key phrases they&#8217;re likely to put into search engines, the next step is finding a list of keywords.  You can brainstorm and come up with some more valid ones, no doubt.  But to really hone your ebook internet marketing strategy, use a keyword tool online.</p>
<p>There are some good free ones out there associated with pay-per-click programs where you can put in a keyword and find several more. Plug in the best keywords you&#8217;ve come up with, and look at the results.  Not only will you be given a huge list of keywords that people have searched on recently, you&#8217;ll see which are the most popular, and how many other websites cater to that keyword.</p>
<p>Pick several of these keyword phrases.  Use some that are hugely popular, no matter how many other websites aim at those keywords.  But be sure to choose some keywords that don&#8217;t have many website results and aim at those, too.  Now, optimize your website for those keywords by providing content, one page per keyword is a good start, that people will find when they search on those phrases.  This ebook internet marketing strategy is a great first promotional step.</p>
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