Archive for the ‘Search Engine Optimization’ Category

Do you want to do a Google rank check?  Google’s page rank is a patented algorithm.  Google considers more than half a billion variables when determining your rank on the search results.

No one person knows what all of these variables are, not even the person who oversees the code.  So, anyone claiming to be a Google rank check authority should be viewed with caution.

Still, there are some things we do know about how page rank works.

Google flat out says that pages they believe are important get a higher page rank than others.  Pages with higher rank tend to appear higher in the search results, though you will see page rank 5 pages occasionally ranking higher than page rank 7 pages for a specific search.

Google also sees the links on a page acting as a ‘vote’ for other pages.  So, if a highly ranked page links to your site, you get more ‘juice’ out of it than when a friend with no page rank links to your site.

Most experts agree that backlinks from .gov and .edu sites to have higher link juice than other top level domains because they are restricted to not for profit sites.

One way to get .edu links is to take out online ads on college newspaper sites.

But, any links from PR 2 or higher sites can help your page rank.  One way to get links is to post comments on with decent page rank.  But make sure that Google ‘followsî’the links on the page first.  Some webmasters set their sites up so that you don’t get any link juice from your posts.  You can do this by downloading free software on the internet.

Other ideas for increasing page rank include:

• Join forums and post a link back to your website in your signature.  Every time you make a post, you’ll get link juice.
• Submit your site to directories.  Each directory which lists you will give you more of a chance of being listed higher in Google’s search results.
• Add an ezine to your site.  Not only will this allow you to keep up with the people who visit your site, but you can also post information about your ezine to ezine directories.
• Publish articles on the article sites.  You can drive traffic to your sites this way.  But, high PR article sites also give you link juice.
• Create a sitemap on your website.  This lets Google know how to index your page.
• Link to other pages within your web site.  Putting links to the internal pages within the web site allows you to increase your link juice.
• Continue building pages within your site.  Every page you create and link back to your home page increases the strength of your home pageís PR.

To do a Google rank check, you can install the Google toolbar to your Firefox browser.  The tool is at http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html -This will give you the page rank of every page you visit.

A Google rank check will allow you to know how your site is faring compared to similar sites.

For an online company, internet marketing is important. But even for brick and mortar companies, even those who don’t sell anything online but rather cater to local customers, internet marketing can expand the business and give the company more exposure locally. If you own a small company that relies on local business alone rather than the ability to take orders online from all over the country or all over the world, don’t discount the power of internet marketing.

For a local company, internet marketing that gives you exposure to people thousands of miles away is pretty pointless.  There’s no need to invest in what can be expensive marketing campaigns like pay-per-click or network-wide banner advertising, for instance. You know your target market local people.  So the only promotion and advertising that will do you any good are promotions which target that market specifically.

If you don’t have a website already, get one. If you know enough HTML to get a web presence up then by all means do so. If not, pay someone to do it for you.  What might seem like an unnecessary expense will actually become a very important marketing tool.  You’ll also want to make sure that your website is search engine optimized for your local area, and it’s well worth learning how to do this yourself or paying an expert to do it for you.

When it comes to your company, internet marketing with search engine optimization won’t be like the SEO efforts needed by an online company.  If you run a computer repair shop, for instance, you won’t want to focus your attention and money on very general keywords that might be good for an online business whose customers can come from anywhere.  You’ll want them optimized for your local area.  Computer repair San Antonio, for instance, might be a good keyword for you.

You might be surprised how many local potential customers use the internet to search now instead of the yellow pages or simply by driving by and stopping.  Most people who use the internet at all use it to search for items they want to purchase before they buy.  Someone who needs a computer repaired in your town might very well use that exact keyword search phrase.  Springfield computer repair something similar would be something commonly typed in for someone in that town needing a computer fixes.  For your company, internet marketing efforts that focus on your local area can bring in lots of extra business because people will find you online.

Another advantage is that other small businesses in your field might feel the same way you did, that a website and your company internet marketing was a waste of time.  So if someone from your local area does a search like that above, your site will be the one they see.  And if other business are online and you’ve spent some time and maybe a little  money on your company internet marketing, your site will still probably be the one they see first.

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of  your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution.  This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimisation. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Use media such as youtube, vimeo, twitter, facebook, dig etc to create exposure to people all around the  world. There are tons of free tools available out there. Find some top internet marketers and copy/model them. Look at what your competitors are doing? Try something different. Be creative, you just never know what on the net will take off. Take  a look at this eye poping funny video for example… I can imagine you sending this to a friend or two, go on just ping it to a friend and get there feedback, I’de never had seen this before, diden’t even think it was possible.

Considering these Internet Marketing Solution, there are different companies offering software products and services containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

A lot of web pages will find an SEO sitemap useful in improving their performance.  SEO stands for ‘Search Engine Optimization’, the process that aims to create or revise Internet sites so that it can be better found by search engines.  The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.

Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files.  To do this, they devise a program called a web crawler, or spider.  This software automatically and continuously surfs and hunts content in the Web.  Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers.  Spiders never stop navigating the web from page to page, to index the relevant content of the Internet.  Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.

When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.

SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines.  Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links.

Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them.  Results can be classified as organic, or sponsored links.  Sponsored links are shown prominently because their creators or agents paid the search engine.  Sponsored links are the main source of income of search engines.  ‘Organic’ search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request.
One of the more effective techniques of SEO is the creation of a well-organized site map in a website.  Since the siteís main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine.  This is where the SEO sitemap helps the website creator or administrator.

Site maps are usually pages filled with links.  These are shown as tables or lists, although lists are generally more effective.  Writing code for SEO sitemaps is very easy and simple to format and maintain.  These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description.  Introduction areas can contain more of the keywords.  The site should have a main heading for every directory.

A simple list layout helps reduce unnecessary tags that might ‘hide’ your keywords.  Some spiders give more weight to the following, than text in the normal body of the webpage:  heading text, content within link elements, text nearer the top of the page and the text written for a link.  Therefore, writing the keywords and links in these areas could somehow move up the web page’s ranking.  This goes for SEO sitemaps as well.

Web sites should be designed consistently, so navigation models should follow the flow of the site map.  Therefore, the first section in the site map should be the first link in the navigation bar.

In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage.  However, in an SEO site map with little text, key words should be added as much as possible.  As much as possible, web links should follow web page titles, and must undergo SEO during coding.  Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.

There is no way to guarantee that a website will be shown in the topmost ranking of “organic” search results for an extended period of time.  However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position.  Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.

BigFanta have just launched a new service to help you increase traffic to your website.We all know a site on its own with no traffic is no good, so we’ve been thinking and researching and monitoring sites for some time now. With so many people claiming xyz and guaranteed rankings we know a huge chunk of it is just hype. Alot of Customers are misled and because every one is talking about it, every one wants so be at the “top”. But this is not the case, as you are going up against thousand if not millions of sites.

Search engines are clever, people try to out smart them, but they keep changing their algorithm. If you keep trying to out smart the search engines your websites can become messy. We’ve seen this happen with many clients. The best way is organic SEO natural listings. This goes down well with search engines and you don’t get black listed as you are all natural, hence more credibility long term.

This is a good service as it will defiantly save you lots as apposed to pay per click and in the long run rank you better then your competitor. Coupled with regular blogging and video uploads   you will see massive increase. Please find below details of our new organic seo service.

ORGANIC search engine optimization is probably the most cost effective way to increase your natural listing

see site for full description
http://www.bigfanta.com/seo.php

Recommend minimum time -  6 months (this way you will have more intell to go by) as it can take google 6-8 weeks to gather Intel and recognize changes.

http://www.bigfanta.com/seo.php

Is SEO all a hype?

If done properly it is not and can generate effective results. But most of the time with SEO companies the consumer/user does not know what they are getting for the price they are paying.  Alot of companies get very technical and use tech words which can be indimidating to the customer and in many cases the the customer does not know as the company is preseived to be the professional. Some even take advantage of this.

If you are looking to get SEO done on your sites make sure it is clear what you get. But the biggest thing is to get some form of reporting to which shows how your site is performing due to the work carried out. Obviosuly your selected keywords can have an affect do to the competetition, but if you can see that yes rankings are improving then it could just be a matter of time.

It s recommended at least 6 months SEO work for organic ranking. Search engines like fresh content and like search engine friendly sites. On going SEO can produce good results. Yes your site could get listed on a search engin overnight, but the search engin will not have enough intell to do anything massive. Intell takes time.

The other thing you have to watch out for are companies that can “GUARANTEE” first page rankings or first page listings. You have to remember that search engines such as Google are constantly changing their search algorithm. This means something that worked one month may not work then next.  Good SEO can get you ranked higher and fresh content will do even better. But the ones who say “Guarenteed”, ask them what happens if its not.

Do a bit of research beforhand. it is very easy to get caught up in internet hype due to the heard affect and be misled. It can take trial and error so be preparied.

Did you know that google checks your domain name “whois” info. It then uses this information to also rank your domain.

The number of domains you have registered in your name is looked at.

The number of years you have registered the domain name is also looked at.

This means if you register your domain name for 10 years it likes this. If you have other domain names it will check them and then your new one to determine your credibility.

If you have an old domain name which has been around for long and you use this for something new, its like transferring all the credibility other to the new. The longer you have had the domain name the value it holds

Makes you wonder doesent it? how much informatation google is holding on you?