Archive for the ‘Article Marketing’ Category

Before you go about writing an article, you’ll want to do some keyword research. Keyword research is the practice of balancing the popularity of a keyword or search phrase against the competitiveness of the keyword phrase. You certainly wouldn’t want to spend a lot of time and money targeting keywords and phrases that no one is likely to use in a search. Likewise, if 80 million plus results come up when you search for your keyword phrase you may have a difficult time getting ranked for that competitive of a keyword

Keyword research is dome with the help of technique called KEI where K stands for Keyword, E stands for Effectiveness and I stands for Indicators. KEI is a number with two to four decimal places. Words that are rarely used in search will have a very small KEI (near 0) and keywords and phrases that are extremely competitive will also have a very low KEI. The higher the KEI the more likely it is that you can achieve top rankings for the keyword or phrase and it will be worth your while because enough searches are conducted to warrant giving the keyword some attention.

By knowing which keywords you want to focus on, the subject of your article will become apparent. Additionally you ‘ll know which words to work into your text (don’t overdo it) and you will also use those keywords as the anchor text (the words clicked) for any links in your article or your resource box.

Article Marketing is now more popular than ever, the problem is most people don’t understand the whole science behind it.

This method requires an entire systematic procedure (for which there are many variations), it’s not just about submitting quality articles (although that’s a big part of it).

Article Marketing 101

This is a step by step procedure, follow it and I guarantee results.

Step 1 – Keyword Research And Implementation

A lot of people, especially IM beginners or newbies don’t get the entire concept behind the ‘keyword(s)’. There are many types of keywords, for this method we will be using one known as long tail keywords or keyword phrases.

To illustrate the process, I’m going to grab a random niche, a highly competitive one to show you that competition can only be good (because there is higher demand). The dating niche.

Now, head to your favourite keyword research tool (I use Google Keyword Suggestion Tool myself).

Here is where you will be doing all the research.

Your goal is to look for any long tail keyword related to the niche that has at least 10 daily search results (the more the better obviously) and LESS than 10,000 google competition (the less the better). Allow me to elaborate.

I typed the search term pick up in the keyword tool and a long list of all types of keywords displays, since we are looking for long tails it should be a phrase containing 2 or more words.

Here is one sweet talk pick up lines (yes that is ONE keyword) it has over 650 overall daily search results (an average between the top 3 search engines) and a whopping Google competition of 131 websites (note scarcasm).

Hint: There are many more profitable keywords in that list alone.

Some people are going to kill me for revealing that keyword, it has the potential of driving 650+ visitors to your website per DAY with ONE article.

How did I measure competition you may wonder? I went to Google and did a search for the keyword under quotation marks: “sweet talk pick up lines”

Step 2 – Source Research For Your Article

Naturally, to write an article around that keyword you need to know some sweet talk pick up lines, so you will want to do some research on it unless you are some sort of Casanova.

This is the most simple process, go to Google and type sweet talk pick up lines (without quotations this time), check about 5 sources, grab your favourite pick up lines and you are good to go.

Hint: A source can be anything from an encyclopaedia to an article.

Note that in this case, that was very easy research, sometimes you will need to do a more in depth investigation in order to pull out a great article.

Step 3 – Writing The Article

You don’t have to be a professional writer to pull off an amazing article, simply write the article as if you were speaking to a client verbally.

Don’t forget to make the article short (350-650 Words is my criteria), you don’t want the reader bored to death and leaving half way through (that accomplishes nothing) by making them read your college thesis.

The basic structure of an article is composed of 6 parts. In order:

1. Title or Headline

The keyword MUST go here, for example: Top 10 Sweet Talk Pick Up Lines To Capture Her Attention. Headlines are used to caputure the reader’s attention, in this case it is also used to optimize the article for the search engines.

2. Summary

The keyword doesn’t necessarily have to go in this one, it’s all about writing an appealing summary of your article. The summary is what will most likely show in the search engines under the title/headline of the article.

3. First Paragraph

Again, the keyword MUST go here once (don’t flood it). Make it interesting and appealing or the visitor/reader will leave.

4. Body

Add the keyword in this part once again and insert the sweet talk pick up lines you chose during your research.

5. Last Paragraph or Conclusion

This is where you close the reader. Add the keyword one last time and present a subtle lead to the resource box (where you promote your website).

6. Resource Box

The best article directories will only allow you to promote or advertise something in this space, it has to be appealing and it MUST have a clear call to action. This is where you add the link to your website (ideally in anchor text for a keyword you have your website optimized around for SEO purposes (mainly backlinking)).

Just as an example: “If you truly want to get the girl, go to this website now: [Insert Link in Anchor Text] It is the top resource on dating advice and tips courtesy of the leading dating guru.”

Step 4 – Submitting The Article

Great! Now you have created a very powerful article, it’s time to submit it. You can submit to as many article directories as you wish without any penalties (duplicate content does not apply unless you submit the same article under the same domain).

The leading article directory is Ezine Articles. Their customer support may not be the best, but no matter what people say it gives the best ROTI (Return Over Time Invested – It’s Free) and each day they become more strict on what articles to accept, so you won’t get away with crap articles (which is good, crap articles are useless).

After submitting to EZA and getting it approved, feel free to submit to as many article directories as you want.

Step 5 – Securing The Article’s Position In The Search Engines

Securing an article in #1 position for a specific keyword using the criteria stated above is VERY easy due to the low level of competition, you just need a few backlinks.

There is software out there (and services) that submit backlinks to over 100 social bookmarking websites, providing you with enough backlinks to secure the article in #1 position. The key to using these programs is:DON’T SPAM, just submit 1-3 backlinks per day at most.

When you do a backlink make sure it is linking to your article IN anchor text with the keyword used in the article.

That close to guarantees your search engine rankings because the competition for the search term(s) is low. Add a killer quality article to the mix and you will be getting backlinks from people you don’t even know for free.

Final Step – The Numbers Game

After all the steps above are met, it becomes a numbers game. Submit 100 articles using this method. Don’t panic just yet, let me show you why.

Let’s say all your articles average 100 views per day and you have a decent average CTR of 20% (these numbers are very common). 100 Views X 20% = 20 Unique Visitors Per Article X 100 Articles = 2,000 DAILYLaser Targeted Visitors (AKA Potential Buyers) to your website.

That is just an example using a below average scenario, the numbers may vary and if you stop submitting articles the traffic may go down (unless the keywords used continue to get the same number of daily hits).

This works for every single niche out there. And not only are you getting highly targeted traffic to your websites but you are also branding yourself as an expert in the niche(s) you chose. Enjoy!

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Article marketing is an excellent means for successful internet marketing, as long as you know how to turn the article writing process into a successful article marketing campaign. Article marketing is about more than simply article writing, but also has to do with implementing the right keywords, anchor texts, calls to action, resource box information, links and more. Once you learn how to put a successful article marketing campaign together, however, you will have a successful campaign for internet marketing that will do four very powerful things for you:

1 – It will help you establish yourself as an authority figure on the niche that your website focuses on, by providing valuable, useful, informational and easy to read content on the right subjects. By using the right keywords and implementing information that readers will actually be interested in, people will begin to trust your word as an authority on your niche, which can do excellent things for the traffic that your website generates.

2 – It will allow you to optimize for the right keywords and key phrases by implementing keyword driven content into your articles. By using the right keywords and anchor texts in your article, you can implement SEO techniques that will link back to your own website for an increase in search engine optimization.

3 – It will allow you to build powerful one-way links from popular article submission websites, guaranteeing you a better chance of seeing action from search engines like Google and Yahoo. One way links are the most powerful, especially when they are coming directly from popular sources like article submission sites with a 6 page rank, which is one of the highest possible page ranks that a website can obtain.

4 – It will create new avenues for potential visitors to find you, because your submission articles will appear not only in the submission sites where you add them, but all numerous other websites throughout the internet.

If you are looking for successful avenues for marketing, one of the best things that you can do is launch a powerful article marketing campaign that will allow you to submit valuable, easy to read articles online to generate a startling increase in traffic to your website. If you are serious about increasing your capabilities when it comes to increasing traffic, bringing new opt in signups, generating ad sense revenue, generating affiliate product revenue or selling your own products, then an article writing and submission or article marketing campaign is one of the best things that you can do.

No internet marketing campaign is complete without some article writing. While you can place articles on your own website for some success, the best way to generate traffic success with article writing is through a well planned, well written article marketing campaign. This is one of the best and most efficient ways to drive new traffic to your website so that you may sell products, generate opt in sign ups and earn ad revenue.

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic.  With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle.  Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don;t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably are knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, Tips on making her want you more, or ‘How to make her swoon and blush’ .You could also use titles that can command people, for example, ‘Make her yours in six easy Ways’. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teacher having a little chat with an eager student.

Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.

Let’s take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This because you will be benefiting of off the traffic that they get to their website.

There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.