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Churning out eZine Content

PostCleanderIcon September 6th, 2010 | PostAuthorIcon Author : Mr Tango

Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include http://www.elance.com/ and http://www.rentacoder.com/.

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring ‘works’ to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you fancy the idea of publishing content without any writing on your part, this method is for you.

Author Posted in eZines | PostTagIcon Tags: ezine | PostCommentsIcon No Comments »

The Secret To Specific IM Campaigns

PostCleanderIcon August 31st, 2010 | PostAuthorIcon Author : Mr Tango

Whether you’ve already got a campaign internet marketing plan in effect or you’re just starting out, it’s vitally important for you to understand what your target market wants. This is true of any marketing campaign, whether it’s online or at the small store on the corner.  And it’s never been truer of the niche businesses online today.

When you have a business aimed at a certain target market, identifying that target market is the most important first step. But once you know whom to market your products or services to, where do you go from there?  Aside from just getting yourself in front of your target market, how do you better narrow things down to appeal to those within that market who might want or need your product or service now?  With a campaign internet marketing plan that knows what your customers want and appeals to them on that level.

So you already know your target market.  Whether your target market is made up of pet owners, whether they’re people in the market for new electronic equipment, or they’re people who want to make money online, you have to figure out what exactly they want within those general groups in order to get to this level of detailed campaign internet marketing.

A pet owner, for instance, will want to take good care of the pet’s health.  They’ll want their pet to live a long, happy life, have fun, be comfortable.  They’ll also want the pet to behave, and not make messes in the house by pottying indoors or chewing things up. Pick a want and appeal to it for especially effective specific campaign internet marketing. If you want to market potty training pads, books about potty training dogs or a CD-rom with an instructional video on board, then take the customer’s desire to potty train a dog and appeal to it when promoting the products.

Break down why they might want what they want.  When it comes to potty training a dog, they want to keep their floors clean and avoid the sight and smell of a puppy mess indoors.  And maybe they want to be able to say how quickly and easily the dog was trained, to boast on the animal’s intelligence.  Use that in your campaign internet marketing. Advertise the product by pointing out that it can help them avoid odors and messes.  Point out how it will teach their dog to behave in a way that will help the customer avoid those things, and point out that it can do so more quickly than if the customer attempts to potty train the animal without it.

For campaign internet marketing when it comes to people who want to make money online, think of the reasons they want to do so.  Do they want to quit their job, take more vacations, spend more time with family? The best campaign internet marketing strategy is to take each reason and devise a way to convince the customer that your product or service will help them achieve it.

Author Posted in Internet Marketing | PostTagIcon Tags: internet marketing campaigns | PostCommentsIcon No Comments »

Social Networking Traffic Tactics – Part 5

PostCleanderIcon August 9th, 2010 | PostAuthorIcon Author : Mr Tango

Stay active
Make sure you participate in groups, make comments and post new information often.  Do not let people see you are neglecting your page.

Add target content
Make sure that you still think about your target market.  Make sure that you stay targeted.  You can still pick up search engine rankings through this page so think smart.

Link your site
Do not forget to put up your link.  You can easily get caught up in meeting people and fixing up your page that you forget to add in your link.

Choose a theme
Try not to make your page too flashy or cluttered.  Go with some theme and make everything coordinate.  It will be more pleasant to view and people will be more likely to stop and read what you have to say.

Learn how the site works and how to use it
Make sure you explore the site.  Find out all the features.  Visit the FAQ page and make sure you understand everything before getting started.

Don’t be afraid to share
Be open.  Let people really get to know you.  Do not be afraid to share, but at the same time know what is proper to share and what is not.

Be honest
Do not lie about yourself or post a false photo.  Be honest because people will find out when you are not and that can hurt your reputation.

Author Posted in Social Media Marketing | PostTagIcon Tags: social media, social networking | PostCommentsIcon No Comments »

Social Networking Traffic Tactics – Part 4

PostCleanderIcon August 7th, 2010 | PostAuthorIcon Author : Mr Tango

Use all the features
Take advantage of all the features like HTML and special fonts.  Use every option they offer.  If they have a blog then use it.  Make comments, too.

Don’t sell
Avoid outright selling.  This is usually not allowed and could get you banned.  Instead put up your link and tell about what you do.  That is allowed.

Be professional but friendly

Always be professional, but also be a friendly person.  If people ever get the vibe that you are there to sell they will likely back off.

Go public
Most of these sites allow you to make your profile private.  That will defeat your purpose so you need to make sure your profile is public for everyone to see.

Visit others pages
Travel around the site.  Look at other people’s pages.  Learn about them and seek out friends.

Author Posted in Social Media Marketing, Social Networks | PostTagIcon Tags: social media, Social Media Marketing | PostCommentsIcon No Comments »

Social Networking Traffic Tactics – Part 3

PostCleanderIcon August 5th, 2010 | PostAuthorIcon Author : Mr Tango

Watch for hackers!
Hackers are common on these sites and you have to be alert.  If you get hacked chances are they will spam through your account.  This could cause problems for you.  If you see you are hacked notify administration and make sure that you let all your friends know you were hacked.

Choose a reliable service
Make sure you choose a site that is trusted and proven.  You do not want to go with a site that is questionable in any way.

Understand the network
Know what the atmosphere is like. Understand the type of person who frequents the site and make sure you are a good fit.

Take advantage of groups
Join groups.  It is a great way to reach your target market.  It is also a great way to build up your friends list.

Fill out your profile
Make sure you completely fill out your profile.  You do not want blank space on your page.  Plus filling it in gives people information about you and helps them get to know you.

Author Posted in Social Media Marketing, Social Networks | PostTagIcon Tags: social media, Social Media Marketing | PostCommentsIcon No Comments »

Social Networking Traffic Tactics – Part 2

PostCleanderIcon August 3rd, 2010 | PostAuthorIcon Author : Mr Tango

State your purpose
Make it clear why you are on the site.  You need to make sure people know you are there for business and not for finding a relationship.  This is important or else you will be bombarded with offers from the opposite sex to chat and get to know each other which can be a he time waster.

Follow the rules
Make sure you know and follow all the rules.  These sites can be strict and if you break the rules you can get banned.

Keep it updated
Visit your page often.  Everyday would be ideal so that you can keep everything up to date.  Plus it shows up that you are visiting the site and so people will know you are an active member.

Use photos
Have your photo on there.  It has been shown that pages with photos get more traffic and interest than those without photos.

Try social media sharing sites
Try out sights where you can share your stuff.  These sights are like the social networking sites, but they actually let you submit things like photos and writing to them that remain on their network and are shown off to visitors.

Customize
Customize your page to fit you.  Add in backgrounds and other fun stuff to show off your personality.  Remember these sites are for networking and getting to know others.  People want to meet a friendly and fun person so be that.

Author Posted in Social Media Marketing, Social Networks | PostTagIcon Tags: social media, Social Media Marketing, social network traffic | PostCommentsIcon No Comments »

Social Networking Traffic Tactics – Part 1

PostCleanderIcon August 1st, 2010 | PostAuthorIcon Author : Mr Tango

Go where the people are
Use a social network that is busy.  You want to go where other people are going to get the most effect from your efforts.

Optimize for best results

Do everything you can on your page to make it stand out and be memorable.  You want to optimize it to the max so you will get the most benefit.

Add friends carefully
On most networks you can choose to screen any friends before they are added.  You should choose this option and make sure that you are friends with people who represent your values and support your overall message.  Take the time to check out each request and just don’t approve everyone who asks.

Add content with care
Make sure that anything you put on your page represents you.  Make sure it is professional and will not tarnish your image in any way.

Use multi-media
Make use f the video and audio features most of these sites give you.  Add your own video and audio for a truly unique experience that represents you.

Be aware of your audience
Make sure you understand that you are dealing with the general public.  That may include children.  You should always take the high road and never put anything questionable on your page.

Author Posted in Social Media Marketing | PostTagIcon Tags: Social Media Marketing, social network traffic | PostCommentsIcon No Comments »

How to get the best deals online?

PostCleanderIcon July 25th, 2010 | PostAuthorIcon Author : Mr Tango

Do you get the best deals online? … My dad does. He’s not internet savoy and only uses the internet to read the news or get me to find him the best prices for tools for his building trade.

Up until now I was using Google like every one else, it use to take me ages to look through all the sites and find a decent price for him. But then I came across this really cool shopping comparison app.  Its FREE to download and use. It basically installs on your computer and every time you do a product search instantly finds the best deals and the lowest prices on millions of products. Its fast and easy and free.  AND it will end up saving you money.

It searches the internet including major retailer and auction sites such as Amazon, Ebay, Wal-Mart and top search engines to get you these results.

DOWNLOAD the app for  FREE here > Shopping Comparison Sites

Author Posted in Make Money Online, Save money online | PostTagIcon Tags: best deals online, Save money online | PostCommentsIcon No Comments »

Using Google Adwords To Drive Laser Targeted Traffic

PostCleanderIcon July 17th, 2010 | PostAuthorIcon Author : Mr Tango

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Author Posted in Traffic | PostTagIcon Tags: Laser Targeted Traffic | PostCommentsIcon No Comments »

Personal Mastery Principles

PostCleanderIcon July 12th, 2010 | PostAuthorIcon Author : Mr Tango

Apply this to your internet marketing business. The biggest contributing factor to your success is personal mastery.

There are people who fully understand how important it is to develop their skill and know their strengths and weaknesses to be able to deal with their growth and development. Those who have known and developed personal mastery would be able to listen to themselves and maintain balance in their life.

Personal mastery would also enable people to manage their energy levels and minimize dependence with stimulants to increase their energy levels. To attain personal mastery, there are principles that would be the guide of a person in a quest for growth and maturity.

Principles behind personal and self mastery are actually fundamental concepts that are essential when building professional, social and spiritual relationships. The first one is how success is defined. In personal mastery, the internal change is actually more important than what had happened to you.

Personal mastery is also based on reality. It is important for the follower to spend time and energy in things that can be controlled, like the present and the future. It is important to let go of reactive attitude like resentment, complaint, blame and just wishful thinking.

Another principle behind self mastery is understanding that what happens to your life is based on your own choices and not from anybody else. We should take responsibility for what had happened in our life. Therefore, decisions about our lives should be made by our own will. We have to know the weaknesses and strengths of our character. This would enable us to change how we think, feel and behave.

Having a clear vision of what we want and what we should do to achieve it are also principles behind personal mastery. After identifying our goals and how we can attain our goals, then it is about time to translate them into action. This would be the application of our vision, values and principles that we chose to follow.

These key principles would help the followers:

  • How to deal with difficult and challenging situations.
  • Isolate positive behaviours and feelings and work on them.
  • Accept difficult and harsh realities of life.
  • Let go of negativities like resentment and blame.
  • Understand the importance and freedom that comes with responsibility.
  • Set goals for yourself.
  • Identify your principles in life.
  • Prioritize what is more important to you.
  • Deepen your commitment
  • Develop self-confidence and self-esteem
  • Accept imperfection and build on oneís strength.
  • Feel the connection between oneself to others.
  • Develop an inquisitive mind
  • Adapt and work with change

Overall, an individual who have attained personal mastery would be able to raise self-awareness, self-acceptance and self-responsibility. What it great about personal mastery is that individuals would recognize that they are part of a system. They know that they would be able to contribute and influence through their creative ideas although they would also be conscious that controlling the situation or the system is impossible.

Personal mastery is something that does not happen as an accident not overnight. It would require discipline and reinforcements. Those who are in the path or personal mastery would oftentimes attend trainings, seminars, coaching and counselling to make sure that what they have learned in personal mastery is not at lost again in the midst of selfishness and materialism.

Personal mastery helps everybody understand that life is full of opportunities for expanding our vision and skills, until later on we succeed.

Author Posted in Mind Set | PostTagIcon Tags: internet success, Mind Set | PostCommentsIcon No Comments »
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