Archive for January, 2010

This is so amazing. Google actually helps you find targeted keywords. Not only does it indicate what people are looking for, you can use this information to find targeted long tail keywords.

The Google wonder wheel:

go to google and type in a key word, example “tablet computer”

when you get the results just under the Google search you will see “web + show options” click this and you’ll get a new left column with lots of options.

go to this list utill you see “wonder wheel” now click this

you will get what looks like a wheel with key words related to what you have just searched.

Now select on of the key words to get even more targeted information so in this example click on “apple tablet pc” and you’ll get some long tailed keywords.

Now you can use this information for your SEO or add campaignes.

Also check out the “Related searches” and “Time line” options on the left hand side

How cool is this? Have fun

ps if you are looking for Tablet Computers check this site out – Tablet Computer Review

Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material yours?

What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?

If you havent heard of private label rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights.

But what are private label rights?

To understand why private label rights are so special, you need to know about resale and master resale first.

Resale rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.

Master resale rights take it a step further and allow you to sell the resale rights to the work. The reason why it is called master resale rights is because it covers a large set of permissible actions to the person who acquires those rights.

Experts would tell you that to get the most of your purchasing of master resale rights, the following list of actions should allow you to:
1. give the material away unaltered
2. combine the material with others
3. give the material away as a bonus item
4. use the material a content for websites
5. divide the product into separate articles
6. put the rights for the material or the material itself up for auction
7. provide the material as content for paid membership sites
8. sell resale rights for the material
9. change or alter the material

Buying the whole set of these rights are great but it can cost you. But there is a way to get almost all of these actions and not have to pay as much for master resale rights IF you acquire just the right to change or alter the material, which is exactly what private label rights are.

With these set of rights, you are given permission to change another person’s work. By altering the material, you have made the work your own which then allows you to profit from the material anyway you intend to.

Let’s say you were able to acquire private label rights for a particular ebook. What can you do?

For starters, you can break up the book into separate chapters and then sell these as articles. On the other hand, if you were able to acquire private label rights for a set of articles, you could combine them and package it as a book, which you then can sell.

You can change the material’s content by adding or removing details. You can also add pictures or illustrations as well as other media like sound or video clips.

All of these actions are possible but the best part about private label rights is that you are not obligated to mention the original author (or pay them any royalties) for the changes you have done to his or her material. You can claim the material as yours by putting your name as the author of the material.
With these changes, the ways on capitalizing on them are many.

You can come up with a whole new set of products from a single material source. Take an ebook for example. On one hand, you’ve broken up the book to sell them as articles. On the other, you’ve enhanced the book’s content with media to package it as your own work and putting it up for sale on the market.

Acquiring private label rights are great for creating a brand for your business. As you may already know, one of the keys to a successful business is to distinguish yourself from the rest. With private label rights, you can change the material and make it uniquely yours. If your target market likes your material, your market can perceive you as an expert in your line of business, which is something you can really capitalize on as you sell your products or services.

However, it is not only the person who acquires private label rights who stands to benefit from it. It may be difficult to understand at first, but selling private label rights benefits even the original creator.

With the increasing demand for original material to be sold with private label rights, a writer can make good money from his or her work. The incentive is that he or she can command a higher price for the work given the rights that go with the material.

Furthermore, selling the right to change the material any way the buyer wants is actually giving new life to the material. By giving the buyer the freedom to change the content in a number of creative ways, the material’s usability sand relevance is extended.

By compensating the original content creator well; by allowing freedom and flexibility for the purchaser; and by giving the end user a wealth of very useful information, private label rights are by far one of the best things out there in the world of online marketing.

Before you go about writing an article, you’ll want to do some keyword research. Keyword research is the practice of balancing the popularity of a keyword or search phrase against the competitiveness of the keyword phrase. You certainly wouldn’t want to spend a lot of time and money targeting keywords and phrases that no one is likely to use in a search. Likewise, if 80 million plus results come up when you search for your keyword phrase you may have a difficult time getting ranked for that competitive of a keyword

Keyword research is dome with the help of technique called KEI where K stands for Keyword, E stands for Effectiveness and I stands for Indicators. KEI is a number with two to four decimal places. Words that are rarely used in search will have a very small KEI (near 0) and keywords and phrases that are extremely competitive will also have a very low KEI. The higher the KEI the more likely it is that you can achieve top rankings for the keyword or phrase and it will be worth your while because enough searches are conducted to warrant giving the keyword some attention.

By knowing which keywords you want to focus on, the subject of your article will become apparent. Additionally you ‘ll know which words to work into your text (don’t overdo it) and you will also use those keywords as the anchor text (the words clicked) for any links in your article or your resource box.

There are many a WordPress theme.  How to choose one that will enhance the quality of your links and the propensity of people to buy is a task you need to undertake if you want to make money online.

WordPress themes are available free online if you do a search.  The trick is that you have to leave the link to the developer intact.  If you don’t want to lose any link juice, you can have a wordpress theme developed just for you.

Here are some things to look for in a WordPress theme ‘ how to choose the best one, in other words.

• Probably the most important thing is that the browser is compatible across browsers.  When you build a site, look at it in Internet Explorer as well as Firefox.  Check it out on PCs and Macs if you can.  You don’t want anyone’s experience on your website to be diminished because the theme is not compatible with their browser.
• The next feature you want to look for is the ability to add widgets to your word press theme.  One of the great features of the word press software is the availability of add on scripts called widgets.  These are extremely easy to upload.  But, if your theme can’t handle widgets easily, it’s not worth it, even if it has a nice look.
• You want your word press theme to load quickly.  If people have to wait seconds to see your site, they will click the back button before you have the chance to make your case.  If you are using a free theme, try loading someone else’s site that uses the theme before you take the trouble to put it on your own site.  If the CSS is compressed, this can speed page load time.
• Is the theme SEO optimized?  It doesn’t matter how good your content is if the search engines can’t find it.  Some things to check for as far as SEO compatible themes include an emphasis on content rather than graphics, have HTML validation, and should display post extracts on archive and category pages.
• Make sure your word press theme has a search capability.  This is a basic item, but there are still some themes that don’t have the compatibility for search.
• Is the theme already overused?  If too many marketers are already using the theme, your web site might have a ‘me too’feel.
• If you plan to have ads on your site ‘ either banner ads or Adsense ‘ make sure that the theme supports them in its design.
• Finally, can you grow with the design?  As your site develops, will you be able to keep the same look and feel?  You don’t want to surprise existing viewers with a new theme without a strategic marketing reason for it.

Choose wisely when selecting a word press theme.  How you make money off your site may depend on the theme you pick.